「Quiz on Korea」 is a global quiz contest for foreigners about Korea and aims to promote international interest in Korea and enhance the country’s global image. Preliminary rounds are held at the ROK diplomatic missions across the world, and the winners from each participating country are invited to Korea to experience traditional Korean culture, visit major tourist attractions, and compete in the final round. The grand finale is broadcast on KBS 1TV and KBS World in about 190 countries to disseminate accurate information on Korea and promote the diversity of Korea to the overseas audience.